Substack Releases Reading App for iOS for Better Comic Reading Ecosystem AIPT
Substack announced the launch today of a new iOS app to help subscribers read everything in one place. Simply dubbed Substack Reader, the app brings all your subscriptions together in one area with new discovery features. This is the first development to improve readability since Substack partnered with the Panels app to enable in-app playback.
According to the press release sent out by Substack, the app also comes with new features for writers with more reliable delivery. Substack also promises updates and newer versions of the app over time.
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It’s obvious that Substack realizes a change was needed and this app enables an “alternative media ecosystem based on different laws of physics, where writers are rewarded with direct payments from readers, and readers have full control.” on what they read. In this world, writers are rewarded for serving readers well, and Susbtack is rewarded for serving writers well. Power leans in favor of the people, not the platform.
Android users will have to wait for an app, but you can join the waitlist here.
Given how cluttered an inbox can be, this is a smart move for business, especially for readers who don’t like email but love the creators they follow. .
For more on this news, read the official press release below.
Today we are releasing an iOS app for reading. It’s like your inbox, only better.
For readers, the app collects all of your Substack subscriptions in one place, giving you a nice, focused place to read your favorite writers. Discovery features make it easier to find and fall in love with new writers, and the app brings together text, audio, video, and community seamlessly for the best internet reading experience.
For writers, your connection to your readers is upgraded when they choose to install the app. As always, you retain full ownership of your content and mailing list, but now you also get instant and reliable delivery (no more Promotions folder!), multiple media formats in one package, and another way for readers to connect with you and your work.
As with everything we do, we see our work on this app as serving writers. This is only the first draft, but it already reflects the first feedback we’ve heard from the authors. This app will continue to evolve and we look forward to continuing to build with the writers. We’d love to hear your feedback in the comments below.
Download the app for iPhone and iPad here.
For Android users, join the waiting list here.
How the app fits into the big picture
We started Substack because we believe what you read matters and good writing is valuable. Good writing influences the way you think and shapes your view of the world. It can change policy, save lives and start a movement. The cultural value of writing has always been clear, but in recent years writers have come to feel that their work has little economic value.
The last two decades of the internet have eroded the media industry and stripped writers – and other culture makers – of their financial dignity. Craigslist struck the first blow, robbing the press of classified ad revenue, and then Google and Facebook came along and sucked up the vast majority of online ad spend. As media companies grew increasingly anemic, writers were relegated to content-producing roles and attention games on social media, where “engagement” is prized above all else, including understood quality and truth.
It is clear to us that these problems cannot be solved with a modification of an algorithm or regulation just like that. Instead, the whole system must change. With Substack, we set out to build an alternative media ecosystem based on different laws of physics, where writers are rewarded with direct payments from readers, and readers have complete control over what they read. In this world, writers are rewarded for serving readers well, and Susbtack is rewarded for serving writers well. Power tilts in favor of the people, not the platform.
The Substack application is an important piece of this puzzle. The Substack framework thrived on the foundation of email and the web, but now new things are possible.
The app helps bring Substack together as an ecosystem, giving you an icon to tap on your home screen that unlocks a treasure trove of quality work by the writers you trust most. This is an app for deep relationships, an alternative to mindless scrolling and cheap dopamine shots that hide behind other home screen icons. It provides a quiet reading space, where the work itself is spotlighted and you aren’t drawn into status games or trivial diversions. And it amplifies the network effects that already exist on the Substack (did you know that if a reader is already paying for a Substack, they’re 2.5 times more likely to pay for yours?), allowing writers to easier to get new subscribers, and readers to explore and sample sub-stacks they might not otherwise have found.
You can expect new features and functions to become available as we continue to develop the app and improve the experience for readers, writers, podcasters, videographers, community leaders, and more.
Download the app for iPhone and iPad here.
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