In a huge year for comics, Kickstarter explains more about its move to blockchain

Following last week’s announcement that Kickstarter was moving to a blockchain-based platform, the crowdfunder released a statement with more details on its move. and director of comic book publishing and distribution Oriana Leckert revealed more Kickstarter success for comic book projects.

In an interview with Rob Salkowitz which took place before the crypto announcement, Leckert revealed that 2021 was the third consecutive “best year ever” for Kickstarter’s comic book segment.

“2021 has already raised more money, has had more [comics and publishing] projects and a higher success rate, so by every metric we’re killing it, ”Leckert said. In 2020, comic book and publishing creators launched 2,379 projects, including 1,758 funded, for a 74% success rate. In 2021, these figures were 2,825 projects (2,071 successful), for an overall success rate of 77%, leading the categories of the platform. Projects that had 25 or more contributors – Kickstarter’s informal metric for identifying a serious effort to reach audiences beyond friends and family – succeeded a remarkable 86% of the time.

The funds raised were $ 30 million in 2021, up from $ 26 million in 2020. Salkowitz notes that Kickstarter was an independent publisher, it would have a market share of around 2.5%, which would place it in the ranks. bottom of the top 10 if Kickstarter were a commercial publisher.

Quickly done! What’s the fourth most funded comic book project on Kickstarter?

Kickstarter also released a series of statements and FAQs about their move (which was also confusedly posted as an interview with Comic Book Yeti). To dispel some misconceptions, they noted that Kickstarter will NOT go into execution on cryptocurrencies – it will still require old money. They reiterated that this move will create a new open course platform that anyone can use:

That’s why we’re supporting the development of a decentralized crowdfunding protocol that will allow people to launch and fund creative projects anywhere, whether it’s on or elsewhere on the web.

You may have heard of HTTP (Hypertext Transfer Protocol) which helps you browse the web, or Simple Mail Transfer Protocol (SMTP) which helps you send email. Such protocols constitute the invisible infrastructure of the Internet. Imagine that, but for creative crowdfunding projects.

As a user, whether you are a creator or a contributor, the Kickstarter experience you know will remain the same. You will not “see” the protocol, but you will benefit from its enhancements. Funders can continue to use regular credit and debit cards to engage in campaigns, and creators can continue to receive regular currency to complete their projects.

Since everyone is welcome to contribute to the protocol and participate in the ecosystem, a wider range of great ideas will emerge on how to transform crowdfunding for the better. As a result, the most creative projects will eventually find the tools and resources they need.

We believe that decentralization will translate into innovation like we have never seen before, and that it is key to the future of crowdfunding. We are excited to be working toward that future, as always, in service of our mission to help bring creative endeavors to life.

Find more details, including plans from an independent organization and a white paper outlining the technology and protocol plans, in our full announcement.

They also pointed out that the new platform will run on a more energy-efficient public blockchain:

The protocol will live on Celo, a carbon negative, public blockchain, be open source and be available for collaborators, competitors and independent contributors around the world to rely on, connect to, or use.

This openness allows all those interested in the promise of crowdfunding to participate in the construction of its future and to have their say and their involvement in its operation. The blockchain will also open the possibility of being rewarded for its contribution to the systems you use on a daily basis.

The validation of proof of stake versus proof of work for cryptocurrencies is still a bit vague on how exactly works I learned from reading this explanation. Maybe one of you can explain it to me in plain English – a language rarely used in blockchain discussions.

The controversy among comic book creators who use Kickstarter remains. Webcomics / Hiveworks publishing collective released a statement on their Tumblr, and plans to build its own fundraising platform if Kickstarter makes the move.

Hiveworks is an independent artist-run studio and publisher of comics and graphic novels, serving nearly 200 creators for over a decade. Crowdfunding has played an important role in enabling diverse voices to flourish and maintain the independence of the creators.

Since 2012, Hiveworks has been a long-time Kickstarter customer, having hosted 17 successful projects and helped dozens more. Over time, we have earned the trust of our funders and built strong and wonderful relationships with the staff at Kickstarter, which is why the platform has remained the # 1 choice for our business.

Unfortunately, we are disappointed to learn that Kickstarter intends to switch to blockchain. As a business, we are strongly against blockchain, including its use as a token to facilitate crowdfunding of art projects, primarily in the form of NFT. It’s hard to see Kickstarter’s pivot to blockchain as something that will really help Kickstarter in its core mission of helping projects come to life.

If Kickstarter decides to go ahead with blockchain, we will move to an internal pre-order system as per the creators’ preferences, which will be rolled out in association with the next scheduled Kickstarters that we have already scheduled.

The Ruche team

Kickstarter certainly shows no signs of backing off from the plans it has announced – but observers note that everything is very blue at this point, with an actual move to a new platform somewhere in the indefinite future. We suspect that a lot will have changed everywhere by the time this becomes real. And also gently remind people that a lot of people thought crowdfunding itself was a scam when it first debuted over a decade ago.

More soon.

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