Cartoon Network joins forces with the Climate Action project to fight climate change


Cartoon Network EMEA has partnered with Climate Action Project, on a six-week program on climate change reaching 1.2 million students in Europe, the Middle East and Africa. The 2021 edition of the program marks the start of a partnership with Cartoon Network Climate Champions and encourages teachers to engage their classes in actions to combat climate change. Participating schools will be eligible to apply as Schools of Excellence in Climate Action to receive official recognition for their efforts.

Developed by Cartoon Network and supported by global environmental organization WWF, Cartoon Network Climate Champions is a climate change awareness initiative that aims to inspire children to tackle everyday challenges that collectively can make a big difference to the health of our planet.

Climate Action Project is an annual student-driven initiative that enables teachers and students to collaborate on topics related to climate change. It is also supported by WWF and other organizations such as NASA, the Royal Foundation Earthshot Prize, and the Jane Goodall Foundation.

The lessons and activity models guide students in their research on climate-related topics and connect with their peers from around the world as part of a common mission to make a positive difference for the planet.

“We are extremely happy to team up with the Climate Action Project,” said Vanessa Brookman, Head of Children at WarnerMedia EMEA. “Cartoon Network’s climate champions have already engaged children in over 600,000 positive actions and this collaboration allows us to further empower our audiences. Our research shows that children want to take an active role in creating a greener world and this project offers them a great opportunity to get involved. Cartoon Network Climate Champions can guide children on how to influence their own future through ideas and actions that can be implemented in their daily lives.

“Our partnership with Cartoon Network Climate Champions emphasizes not only the importance of collaboration between global organizations for the good of society, but also the crucial and urgent need to empower young people to develop solutions. to be creative about the issues we face as a result of climate change and to act in meaningful ways, ”added Jennifer Williams, co-executive director of the Climate Action Project. “Now is the time to build climate resilience across the planet with all people; We are delighted to team up with Cartoon Network Climate Champions in our shared commitment to climate education for all. “

The Climate Action Project, currently underway, ends on November 4 with the Climate Action Day. The online global celebration of Climate Action Project participants is supported by programs and resources based on research, professional development and teacher certification, and use of the new EarthProject app. The Climate Action Project is free and open to all classes. Additional information is available here.

Source: Warner Media

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