Atomic Comics’ Mike Malve on Branding
Is the Gilbert, Arizona store opening on November 24 just the start?
Atomic Comics big boss Mike Malve has said that the return of his comic book store after a bankruptcy closure in 2011 was, to borrow the favorite word of a certain Mad Titan, inevitable.
“I’ve always wanted to bring Atomic Comics back,” Malve told Nerdvana. “I was just waiting for the right time to do it and waiting to find the right people to do it with.”
The right time, apparently, is now – or November 24, 2021 – and the right people are his new business partners, local businessmen Joe Furman and Scott Hagen.
“I’m so excited to be back in the comic book retail game, that uninterrupted daily action that comes with owning a comic book store, I miss it,” Malve said. “Daily interaction with your clients, editors and other industry friends is a lot of fun. Every day is like Christmas morning. We had a few former employees and friends who came to the store and helped us prepare and put together comics and go out. The joy that I have seen from the people who came and found the store early, be it former Atomic Comics employees or customers, the happiness that I feel is truly shared by them when they walk into the new store. and they direct Atomic Comics is back. “
Nerdvana asked Malve how the new Atomic Comics – starting with Gilbert’s SanTan Village mall – will be different from the brand’s previous life, which included stores in Phoenix, Mesa, Chandler and Paradise Valley.
“The collectibles market has been incredibly strong over the past two years and shows no signs of slowing down,” said Malve. “Since the closure of Atomic Comics 10 years ago, no other store has truly been able to deliver the kind of experiences and culture Atomic Comics has been able to offer for so many years.
“With the current state of the world we live in, people need something to occupy them and find joy, comics and collectibles have become even more important to collectors.”
Mike Malve and his partners called Gilbert “an untapped market in the valley.
“There is nothing like Atomic Comics in the east end of town,” said Malve. “We love being close to cinemas and SanTan Village had an amazing space which is right next to the Harkins Cinema.”
When asked if he plans to pick up other local stores (like Samurai Comics, which picked up where Atomic left off and recently expanded to Chandler, he said Atomic wanted to be a part of it. from the healthy and thriving geek community of the valley.There are plenty of great comic book stores out there, but we will try to push the boundaries as always by providing as many fun products as possible including comics, toys, statues, magic cards, Pokemon cards, board games, clothes, accessories, gifts and all that is fun and geeky. ”Malve said his business partner Furman“ has great passion and great knowledge geek culture “and said he was excited to work with him, and” Joe will be in the store everyday with me. “
Don’t expect Atomic to stay confined to Gilbert or even East Valley for long, if Mike Malve and his partners do what they want: “We will always be looking for opportunities to develop and expand our stores and this culture. We have several locations in mind in Arizona. And who-else-knows where?
Malve said he has received enthusiastic creators’ comments to see Atomic (which has hosted many big names for meet up, skit and signing events). “Many didn’t even know I wanted to get back into the retail game,” he said. “There is a lot of enthusiasm in being a part of the rebirth of Atomic Comics and we are delighted with everyone who wants to be involved.”
Asked how the new store will handle e-commerce, Malve said Atomic Comics will use ComicHub to deliver all of its products online. “And we will absolutely ship to anyone who wants to shop with us. If you’re out of state, we encourage you to buy from your local comic book store if you have one, but if you don’t, Atomic Comics is here for you. We will of course have unique items that will only be available from Atomic Comics and we will have the option to ship them to you worldwide.
“One of the great things about ComicHub is that our customers can download the app to their phone, which gives them the ability to start a pullbox with us and order / pre-order. It is a really practical platform that will provide plenty of opportunities to interact with our customers.
Atomic Comics Gilbert will open on November 24, 2021, with an event scheduled for Local Comics Day featuring creators in the region from 4 p.m. to 6 p.m. and a similar event slated to capture Black Weekend shoppers. Friday from noon to 4 p.m. on November 27. Store hours are 10 a.m. Monday to Saturday at 9 p.m. and Sunday from 11 a.m. to 6 p.m.
2270 East, William Fields Road, Suite 108
Upcoming events at Atomic Comics (Gilbert):